Cookie Policy
This Cookie Policy explains how Rotex Automation Limited ("Rotex", "we", "our", or "us") uses cookies and similar technologies when you visit or interact with our website.
This Cookie Policy should be read together with our Privacy Policy.
By continuing to use our website, you acknowledge the use of cookies and related technologies in accordance with this Cookie Policy and your cookie preferences.
What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website.
Cookies help websites function properly, improve user experience, remember preferences, analyze website performance, and support security and communication features.
Cookies may be placed directly by Rotex ("First-Party Cookies") or by authorized third-party service providers ("Third-Party Cookies").
Why We Use Cookies
Rotex uses cookies and similar technologies to:
Types of Cookies We Use
| Sl No | Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|---|
| 1 | Essential Cookies | Rotex Automation / WordPress | Required for the basic operation, security and functionality of the website, including essential website functions and form functionality. | Essential | Session / As required |
| 2 | Functional Cookies | Rotex Automation / WordPress / Website Plugins | Used to remember user preferences and settings and improve website functionality and user experience. | Functional | Session / Persistent, depending on cookie |
| 3 | Analytics Cookies | Google Analytics / GA4 | Used to collect information about website traffic, visitor interactions, page views and website performance to help improve the website. | Analytics | Up to 2 years, depending on the cookie |
| 4 | Marketing and Advertising Cookies | Google Ads / LinkedIn / Other configured advertising platforms | Used for advertising, conversion tracking, campaign measurement and evaluating the effectiveness of marketing activities. | Marketing & Advertising | Varies depending on the cookie/provider |
Essential Essential Cookies
These cookies are necessary for the operation of the website and cannot be disabled through our cookie preference settings.
Essential cookies help support:
- Website navigation
- Security functions
- Form submissions
- Session management
- Load balancing
- Website performance and stability
Without these cookies, certain parts of the website may not function correctly.
Functional Functional Cookies
Functional cookies allow the website to remember choices and preferences to improve your browsing experience.
These cookies may remember:
- Language preferences
- Region preferences
- Previously submitted information
- User interface settings
- Chatbot session information
Disabling these cookies may reduce website functionality and convenience.
Analytics Analytics Cookies
Analytics cookies help us understand how visitors interact with our website.
These cookies may collect information such as:
- Number of visitors
- Pages visited
- Time spent on pages
- Navigation patterns
- Device and browser information
- Traffic sources
- User engagement metrics
The information collected is generally aggregated and used to improve website performance, content quality, and user experience.
Examples may include analytics technologies provided by services such as:
Marketing Marketing and Advertising Cookies
Marketing cookies help us understand the effectiveness of marketing activities and improve communication with potential customers.
These cookies may be used to:
- Measure advertising performance
- Understand campaign effectiveness
- Improve audience targeting
- Analyze visitor engagement after marketing campaigns
Examples may include technologies associated with:
These cookies are only activated where required permissions have been provided.
Chatbot and Communication Technologies
Rotex may utilize website chatbots, messaging tools, and customer communication technologies to improve visitor support.
These tools may use cookies or similar technologies to:
- Maintain chat sessions
- Remember conversation preferences
- Improve chatbot functionality
- Route inquiries appropriately
- Enhance customer support experiences
Information collected through chatbot technologies is subject to our Privacy Policy.
Third-Party Cookies
Some cookies may be placed by third-party providers that support website functionality, analytics, customer support, marketing, or communication services.
Examples may include providers of:
- Website analytics
- Marketing automation
- Customer relationship management (CRM) systems
- Chatbot platforms
- Advertising services
- Website security tools
Rotex does not control the operation of third-party cookies. Users should review the privacy and cookie policies of applicable third-party providers for additional information.
Cookie Consent and Preferences
When required by applicable laws, visitors may be presented with a cookie consent banner that allows them to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
- Change previously selected preferences
Your cookie preferences may be modified at any time through available cookie settings tools on the website. For visitors from the European Union (EU) and United Kingdom (UK), we will obtain prior consent before using any non-essential cookies or similar tracking technologies. A cookie consent banner will be displayed when you first visit our website, providing you with clear choices regarding the use of cookies.
You may:
- Accept all cookies;
- Reject all non-essential cookies;
- Customize your cookie preferences; or
- Change or withdraw your previously provided consent at any time.
Your cookie preferences can be modified or withdrawn at any time through the Cookie Settings tool available on our website.
Managing Cookies Through Your Browser
Most web browsers allow you to manage cookies through browser settings.
You may choose to:
- View stored cookies
- Delete cookies
- Block cookies
- Receive notifications when cookies are placed
- Restrict third-party cookies
Please note that disabling certain cookies may affect website functionality and user experience.
Information regarding browser settings can typically be found through the support resources of your browser provider.
Cookie Retention
Cookies may remain on your device for varying periods depending on their purpose.
Cookies generally fall into two categories:
Session Cookies
These cookies are deleted automatically when you close your browser.
Persistent Cookies
These cookies remain on your device until they expire or are manually deleted.
Retention periods vary depending on the specific cookie and its purpose.
International Visitors
Rotex serves customers, distributors, OEMs, EPC contractors, and end users across multiple countries and regions.
Visitors from different jurisdictions may be presented with cookie consent mechanisms appropriate to applicable legal requirements.
Changes to This Cookie Policy
Rotex may update this Cookie Policy periodically to reflect:
- Changes in website functionality
- New technologies
- Legal or regulatory developments
- Changes in business operations
Any updates will be published on this page with a revised "Last Updated" date.
Contact Us
If you have questions regarding this Cookie Policy, cookies used on our website, or our privacy practices, please contact us using the details below: