Privacy Policy
Last Updated: July 2026
Rotex Automation Limited ("Rotex", "we", "our", or "us") respects your privacy and is committed to protecting the personal information of visitors, customers, distributors, OEMs, EPC contractors, end users, suppliers, and business partners who interact with our website and services.
This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit our website, submit inquiries, request quotations, download technical resources, communicate with us through chat or messaging platforms, or otherwise engage with our business.
By using this website, you acknowledge and agree to the practices described in this Privacy Policy.
Information We Collect
Information You Voluntarily Provide
We may collect information that you voluntarily provide when you:
- Submit a Contact Us form
- Request a quotation (RFQ)
- Download catalogs, datasheets, or technical resources
- Submit distributor, OEM, EPC, or partnership inquiries
- Subscribe to newsletters or marketing communications
- Contact us by email
- Interact with our website chatbot
- Communicate through WhatsApp or other messaging channels
The information collected may include:
Information Collected Automatically
When you access our website, certain information may be collected automatically, including:
This information helps us improve website performance, security, and user experience.
Website Chatbot Communications
Rotex may provide a website chatbot to assist visitors with product information, inquiry routing, technical guidance, and customer support.
When interacting with the chatbot, we may collect:
Chatbot interactions may be used to:
- Respond to inquiries
- Recommend relevant products or solutions
- Route requests to sales or technical teams
- Improve customer service
- Enhance website functionality
- Analyze common customer requirements
Please do not submit confidential, proprietary, export-controlled, or highly sensitive information through the chatbot unless specifically requested by authorized Rotex personnel.
WhatsApp and Messaging Communications
Rotex may provide communication channels through WhatsApp or similar messaging platforms.
When you contact us through these services, information such as the following may be processed:
This information is used solely for business communication, customer support, technical assistance, sales inquiries, and related business purposes.
Your use of third-party messaging platforms is also subject to the privacy policies and terms of those providers.
How We Use Information
We may use collected information to:
| Purpose | Legal Basis |
|---|---|
| Respond to inquiries and RFQs | Legitimate Interest (responding to business requests) / Steps prior to entering into a contract where applicable |
| Provide technical support and product information | Legitimate Interest (customer support and service delivery) |
| Process distributor, OEM, EPC, and partnership requests | Steps prior to entering into a contract and Legitimate Interest |
| Deliver requested documents and resources | Legitimate Interest or Consent where documents are specifically requested |
| Improve website performance and user experience | Legitimate Interest; Consent where cookies or similar technologies are used |
| Analyze website traffic and visitor behavior | Consent (analytics cookies where required) or Legitimate Interest for aggregated analytics |
| Conduct business communications | Legitimate Interest (managing business relationships) |
| Send relevant product and industry updates | Consent (marketing communications) or Legitimate Interest where permitted by applicable law |
| Maintain customer records | Legitimate Interest (customer relationship management) and Contractual Necessity where relevant |
| Comply with legal and regulatory obligations | Legal Obligation |
| Prevent fraud, abuse, and unauthorized activities | Legitimate Interest and, where applicable, Legal Obligation |
| Protect website security | Legitimate Interest (network and information security) |
GDPR lawful bases referenced: Consent, Contractual Necessity (including steps prior to entering into a contract), Legal Obligation, and Legitimate Interest.
Marketing Communications: We will send marketing, promotional, product, and industry-related communications only with your consent where required by applicable law. You may withdraw your consent and opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly. Do not treat a customer's enquiry as automatic consent for marketing communications.
AI and Automated Assistance
Rotex may utilize automated systems, artificial intelligence technologies, or chatbot tools to assist visitors with product information, inquiry handling, and customer support.
Information submitted through these tools may be processed to generate responses, improve support quality, and facilitate business communications.
Automated responses are provided for informational purposes only and should not be considered engineering, legal, regulatory, safety, or professional advice.
Users should independently verify all technical information and product suitability before making engineering, operational, purchasing, or compliance decisions.
We do not make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects on individuals. Where such processing is used, we will do so only in accordance with Article 22 of the GDPR and provide appropriate safeguards, including the right to request human review, express your view, and contest the decision.
We guide users not to upload sensitive personal data (such as health, biometric, financial, government identification, or other special category information) through our website unless specifically requested and legally required and ensure all uploaded data by user are stored securely with the defined retention period.
Children's Data Privacy
We do not knowingly collect or process personal data of individuals under 18 years of age. Where required by applicable law, any processing of children's personal data will be conducted only with verifiable parental or guardian consent.
Customer Relationship Management (CRM)
Information submitted through forms, downloads, chatbot interactions, emails, or messaging platforms may be stored within customer relationship management (CRM), marketing automation, customer support, or business management systems.
This information is used solely for legitimate business purposes including sales, support, communication, and relationship management.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Ensure website functionality
- Improve website performance
- Remember user preferences
- Analyze visitor behavior
- Measure marketing effectiveness
- Support chatbot functionality
- Enhance user experience
For more information, please review our Cookie Policy.
Sharing of Information
Rotex does not sell personal information.
Information may be shared with:
- Authorized Rotex personnel
- Group companies and affiliates
- Technology service providers
- Hosting providers
- Analytics providers
- CRM and customer support platforms
- Marketing automation platforms
- Government authorities where required by law
All third-party service providers are expected to maintain appropriate confidentiality and security safeguards.
International Data Transfers
Rotex serves customers globally.
Information may be processed, stored, or accessed in countries outside your country of residence. We take reasonable measures to ensure appropriate protection of information transferred internationally.
Data Security
We implement reasonable technical, administrative, and organizational safeguards designed to protect information against:
However, no internet-based transmission or storage system can be guaranteed to be completely secure.
Data Retention
retention period
We retain information for a period of 6 months.
Your Rights
Subject to applicable laws, you may have rights to:
GDPRGeneral Data Protection Regulation (Regulation (EU) 2016/679)
- Access your personal data.
- Correct inaccurate or incomplete personal data.
- Erase your personal data ("Right to be Forgotten") in certain circumstances.
- Restrict the processing of your personal data.
- Object to certain types of processing, including direct marketing.
- Data Portability, allowing you to receive your data in a structured, commonly used format.
- Withdraw Consent at any time where processing is based on consent.
- Lodge a Complaint with a relevant data protection authority.
DPDP ActDigital Personal Data Protection Act, 2023
- Access information about the personal data processed about you.
- Correct, complete, update, or erase your personal data.
- Withdraw Consent at any time.
- Grievance Redressal through our designated grievance mechanism.
- Nominate another individual to exercise your rights in the event of your death or incapacity.
Requests may be submitted through our contact channels.
Third-Party Websites
Our website may contain links to third-party websites.
Rotex is not responsible for the privacy practices, security measures, or content of external websites.
Visitors should review the privacy policies of those websites separately.
Changes to This Privacy Policy
Rotex may update this Privacy Policy periodically to reflect operational, legal, regulatory, or technological changes.
The updated version will be posted on this page with a revised effective date.
Contact Us
If you have questions regarding this Privacy Policy, our data practices, cookies, or your personal information, please contact below Grievance Officers:
Rotex Automation Ltd.
Address: 987/11, GIDC, Vadodara-390010, Gujarat, India
Website: https://rotexautomation.com